The ThursDater: Math.

You’ve probably heard us mention a couple (million) times that the more friends you have on Hinge, the better your potentials and the more plentiful your matches. And yesterday we released an update with a brand-new feature that will bestow glory upon you for getting friends to join. But you know what? Talk is cheap, and you deserve far classier proof.

So speaking of a proof, nothing confirms you know what you’re talking about better than some sound math. (Amirite nerds?) Check it:

Having…
1 friend on Hinge = 3x more matches than 0 friends.
4 friends on Hinge = 3x more matches than 1 friend.
12 friends on Hinge = 3x more matches than 4 friends.

Our Hingeoreum Theorum proves that the more friends you have on Hinge, the more potential matches you’ll get. But you don’t have to take our nerds’ words for it. We’ll put it into a real-life analogy, which is basically our sexy version of a word problem… where we also give you the answer. It’s kind of like having the Teacher’s Edition to Hinge. We’ll call it “party math.”

Let’s say you roll solo to a cocktail party where you don’t know anyone. Some people are naturally bold and mingly in these situations, but a solid number of us would appreciate a couple G&T’s to the face before approaching a cute stranger alone. And others of us you could find spooning the hors d’oeuvres table, quietly slipping into food comas as an empty tray of pigs-in-a-blanket clatters to the floor. But whatever, we digress.

Back to the party. Now, imagine you arrive and a friend is there who knows a few of the guests. Instant introduction, instant background check on new acquaintances, and instant convo starter. Now try walking in and getting four high-fives from people you know. Yep, all their friends now want high-fives from you too. Twelve familiar faces? Suddenly you’re a bonafide socialite; the “it” guest at the party. You’ll be leaving this shindig with your phone a-brimming with the digits of cool new friends of friends, and your schedule chock full ‘o great dates.

The more friends you have at a party (and on Hinge), the more people are able to connect you to great people they know. More options, more introductions, more potential dates.

So now that we’ve used the power of party math to illustrate how essential your friends are to your Hinge success, we’d like to remind you of the great news we mentioned earlier: we have an awesome app update (2.1) ready to download. So get yourself that update right quick, and start recruiting your party crew!

ThursDater: Fun for the Holidaze

It’s almost December, and holiday party invites are piling up like DUIs in the Lohan household. Time to attack this stack, because you’re going to hit as many of these suckers as possible. Some of them, like your friend’s ugly sweater party, will be filled with joyful merriment and hot, new love interests. Others, like your mandatory holiday work party, are obligatory nightmares. Unfortunately this year, these two fall on the same night.

As a genius of seasonal socials, you are not worried. Your friend’s party will be the perfect excuse to leave the work function early for “family stuff,” and it’ll simultaneously limit your time trapped with Coffee-breath McGee and the weird accounts guy with the chinstrap beard.

When you get there, you sling a few vodka sodas to pass the time during the painful white elephant gift exchange. Once everyone is playing with their crappy gift, you recognize your chance to slip out, unnoticed. Your boss is busy guzzling Glenlivet; everyone else is in a state of horror/delight because one of the temps has a nip slip while she screams the lyrics to “All I Want For Christmas Is You” into her beer-bottle microphone. It’s time to get out of here and get your game on…and by game, we mean a shirt covered in snowmen made of pom-poms.

You dart out of there like the Ghost of Christmas Past with your white elephant gift in tow: a blow-up doll with a $10 Starbucks gift card taped to her chest. Good one, Jerry. You’re still the creepiest guy in the office. As soon as you leave the bar–a.k.a. the turbo club where the HR girl’s boyfriend sometimes DJs/plays his iPod–a cab appears and whisks you away to a tacky holiday wonderland.

ImageYou arrive at your friends’ house and enter a scene that looks like a seasonal craft show hosted by drunk, midwestern moms: jingle-bell earrings, reindeer-antler headbands, menorah tiaras, and necklaces made out of fake Christmas lights– all decorating a sea of joyful, familiar faces tucked into Goodwill turtlenecks and holiday Cosby sweaters. Welcome home.

Spirits are bright. You sip mulled wine and boozy cider. You make a toast in a jolly elf voice every time you open a bottle of celebratory champers…and there are many. One of your amateur friends is sticking to the extra-thick spiked nog. As an experienced veteran of the December Bender, you know that this is a marathon, not a sprint. Say no to nog. His creamy mustache and spastic dance moves are entertaining now, but we all know he’ll be puking in the fireplace later.

You wander away from the nog-aholics and spot a gorgeous guest standing alone near some expertly-placed mistletoe. It’s a holiday miracle. You lean over and ask your friend for an introduction, and she happily obliges–after all, what are friends for? Thankfully you’ve concocted the perfect recipe for holiday seduction: comparing and contrasting your hideous attire while recalling many excellent quotes from both Elf and Home Alone. You’ve obviously sealed the deal. Success. Mazel Tov. Hallelujah.

The party winds down, and you hail a cab with your ugly sweater lover. You are trapped in a snow globe of emotion: Pride that you expertly navigated both soirees. Gratitude that your friend helped you meet someone great. And most of all, relief that you didn’t get so drunk on hard cider that you ripped the garland off the doorframe, wrapped it around yourself, seized the Christmas tree and started dancing with it–claiming you were its “evergreen lover”–and then passed out in the driveway where you traumatized a group of young carolers. No need to repeat December ‘07.ImageNo matter how many parties you crash, the holidays can be awfully chilly without a special someone to keep you warm. Don’t die of lonely-person frostbite: play Hinge and give yourself the beautiful gift of friend-of-friend romance. In the spirit of meeting that perfect holiday companion–and because we just love parties–Hinge would like to cordially invite you to our own fabulous holiday bash!

Join us for the first annual Glover Park Crush Party at Town Hall on Thursday, December 6th. RSVP and play Hinge over the next few days, and we’ll secretly invite anyone you save. You’ll mingle while sipping free bubbly from 7-9, and once you’ve had enough to grow some jingle balls, throw some of our other holiday drink specials on your crush’s tab: $3 beer, $4 wine and $5 cocktails all night long.

 Anyway, let’s rage… it’s gonna be magical.